As generations born in 1980s, I didn’t like Coach Handbags before, This brand had emerged from its modest origins in the 1940s to become an emblem of the working woman and then, remarkably, a favorite among the fashion-conscious. It had created the very conceit of affordable luxury especially for mature women.

Ok ladies, we have all been waiting on the edge of our seats for the new Coach Poppy Collection, and now the wait is over. Coach Handbags was right on the head with the name for the new line, Poppy, because they certainly do that. Wow! The colors a bright, bold, and eye-popping. I don't know that the seasoned Coach Handbags lovers will care for this line, but the younger generation will love it. I put together a grouping of some of the Coach Poppy Handbags in the new line to give you an idea of what they look like.

The brand had emerged from its modest origins in the 1940s to become an emblem of the working woman and then, remarkably, a favorite among the fashion-conscious. It had created the very conceit of affordable luxury. Now that sense of expansiveness, opportunity, even desire, was diminished. Coach had to adapt.

So began a nearly yearlong quest to design a line of purses and accessories that could be priced to fit the times without cheapening, or otherwise damaging, Coach's image. Doing so would require executives to find new sources of leather, fabric, and hardware, renegotiate deals with suppliers, and collaborate more than they ever had. "I've never worked harder," says Lew Frankfort, who has been with Coach since 1979 and has served as its chief executive since 1995. The resulting collection, which will be introduced in late June, is called Poppy. It's more youthful; Frankfort describes it as eclectic and spontaneous. The average price will be $260, about 20% less than the usual Coach purse.